Martin Barker, 2014At the beginning of 2014, I set out to design a new personal visual identity. Inspired by other artists and designers monograms I used my initials ‘m’ and ‘b’ as the basis of my new logo and brand.
When designing a logo or graphic, I like to start the creative process with just pen and paper. It’s a much quicker way to generate lots of ideas and prevents getting bogged down in detail. At this stage, it’s basically a mind dump of everything in my head, good and bad. I try not to repeat or develop an idea or spend any time thinking about colour or typeface, these are refinements and come later in the process.
Hopefully, there are two or three ideas worth developing and I scale these up, refining the idea and drawing them out in more detail. Once I’m happy, it’s off to the computer to create a nice sharp vector graphic, fine-tuning the shapes and curves, choosing colours and accompanying typefaces.
From the finished logo I make a series of different versions: Mono, white-out, with and without strap and add an exclusion zone, usually based on an element of the logo or part of a letter.