Personal Project, 2017Seventy-two is a magic number. Whenever I see it, I think it’s lucky, superstitious I know, a bit crazy – yes, but very comforting. For me it has a special significance, marking a special year in my life and is part of a sequence of numbers that I work with everyday when setting type – 12, 24, 36, 48, 60 and 72. Following a strict creative process. I decided to create a logo design from this number and choose one idea from a pageful of thumbnail sketches to develop. Using a diagonal grid as a sturdy foundation for its construction, I traced the sketch in Illustrator and made a series of different versions – mono, whiteout, two colour and 3D.