New MB Logo
Personal project, 2018
Whilst working on concepts for an animated version of my current logo I came to the realisation that it was time to update it and make the logo more representative of my skills and personality. I wanted to retain its basic form but make it less clinical and geometric and more approachable and expressive.
The new logo is sturdier, it’s form is stronger and more imposing. It’s angled stems slant and spring forward dynamically. Contrasting stroke widths add an air of flamboyance and sharp abrupt ends retain some of the original’s clinical character. The addition of a softly rounded ear on the ‘M’ adds a little bit of quirk to the logo, making its overall character friendlier and more memorable.