Membership campaign 2012
The 2013 renewal’s campaign launched the new three-tier membership scheme asking members for the first time to choose their own membership package. The campaign also launched the BDA’s new visual identity, unveiling the new logo, colour scheme, typeface and photography.
Brief: create an engaging and dynamic identity for the student membership campaign, which entices students to join the BDA. Present a range of different concepts and samples. Apply chosen design to Student Handbook, Final Year Guide, flyers and adverts.