Redesign of the visual identity for Scottish Scientific Conference & Exhibition (SSCE) 2014, including the design of a lead graphic – to be used in various formats across print and web, exhibition programme, flyers and advertisements.
SSCE 2014 is an annual event that takes place in Glasgow over 1-2 days. It offers dentists the opportunity to hear from a range of expert speakers. Gain verifiable CPD, browse the exhibition and network with colleagues.
Taking tartan as the inspiration, I created a contemporary version of the the traditional textile design. Colours from the lead graphic were used to create a consistent palette and were applied to the logo, typography and supporting graphics. Elements of the tartan graphic were used throughout the event and repurposed to fit a variety of formats from flyers to exhibition signage.