martin_brand-01

Visual Identity


Martin Barker, Designer & Artist, 2014

In order to market myself to potential employers I created a visual identity for my portfolio of work, curriculum vitae and online communications. This included the design of a monogram logo, colour scheme and supporting graphics.

Using my initials ‘MB’ as a basis for a monogram logo, I’ve created a recognisable identity, which is representative of my creative work and persona. It is simple and flexible to use in both print and digital media, visually connecting my stationery to my website and social media presence.

The letters of the logo are geometric and curvaceous, creating a sharp, expressive personality, which is contemporary and aesthetically beautiful.

The MB monogram is also repurposed to use as a background graphic. Changing the angle and perspective to produce a strong, supporting graphic and soft backgrounds. The geometric rounded font ‘Yummo’ graphically complements the logo, emulating its curves and enhancing its modern and contemporary feel.

Logo

Logo

Yummo typeface

Yummo typeface

Stationery: Letterhead, Folder, Business Cards and envelopes

Stationery: Letterhead, Folder, Business Cards and envelopes

Letterhead

Letterhead

Business cards

Business cards

Envelopes

Envelopes

Folder

Folder

website

Website