New scheme campaign launch 2013
Description: The 2013 renewal’s campaign launched the new three-tier membership scheme asking members for the first time to choose their own membership package. The campaign also launched the BDA’s new visual identity, unveiling the new logo, colour scheme, typeface and photography.
Brief: communicate that membership is changing to a new system. Make each package clearly identifiable. Implement the new BDA visual identity and utilise the new bank of photography, selecting the best images to represent each of the new packages. Align Student and main membership design.