Renewals-1200x800px-1

Membership


New scheme campaign launch 2013

Description: The 2013 renewal’s campaign launched the new three-tier membership scheme asking members for the first time to choose their own membership package. The campaign also launched the BDA’s new visual identity, unveiling the new logo, colour scheme, typeface and photography.
Brief: communicate that membership is changing to a new system. Make each package clearly identifiable. Implement the new BDA visual identity and utilise the new bank of photography, selecting the best images to represent each of the new packages. Align Student and main membership design.

Member Handbook: front cover

Member Handbook: front cover

Member Handbook: Essential membership spread

Member Handbook: Essential membership spread

Member Handbook: Extra membership spread

Member Handbook: Extra membership spread

Member Handbook: Expert membership spread

Member Handbook: Expert membership spread

Member Handbook: A-Z of member services

Member Handbook: A-Z of member services

Student Member Handbook: cover

Student Member Handbook: cover

Student Member Handbook: spread

Student Member Handbook: spread

Stationery: renewal letter, membership card and folder

Stationery: renewal letter, membership card and folder

Membership cards: Essential, Extra, Expert and Student

Membership cards: Essential, Extra, Expert and Student

Web page hero panel

Web page hero panel

Advert: Expert membership

Advert: Expert membership