Working closely with the BDA Events team, I created the concept and branding for the 2017 British Dental Conference and Exhibition. This included the creation of a series of space-themed graphics and a set of visual guidelines for use on a wide range of promotional materials, signage and stationery.

A cosmic backdrop of distant galaxies and shimmering auroras set the scene for the 2017 British Dental Conference and Exhibition, positioning it as the ‘quality’ event amongst its competitors. An arrow-shaped constellation of gleaming stars highlight the benefits of attending and guide the eye to the logo and event dates.